Privacy Policy

Privacy Policy

Last updated: 1 January 2025

Rethink Performance Sarl ("we", "us", "our"), the company behind The Growth Fuel, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website (thegrowthfuel.com) or engage with our coaching services.

Rethink Performance Sarl is registered in Switzerland and operates in accordance with the Swiss Federal Act on Data Protection (FADP/DSG) and, where applicable, the European Union General Data Protection Regulation (GDPR).

1. Data Controller

The data controller responsible for your personal data is:

Rethink Performance Sarl Switzerland

Contact: laurence@thegrowthfuel.com

2. Information We Collect

We may collect the following categories of personal data:

Information you provide directly:

• Name, email address, and phone number when you fill out our contact form
• Scheduling information when you book a session through our booking system (Calendly)
• Professional background and career information shared during coaching engagements
• Payment and billing information processed through our payment provider

Information collected automatically:

• Basic analytics data (pages visited, time on site, referral source) collected through privacy-respecting analytics
• Technical data such as browser type, device type, and IP address (anonymised)

3. How We Use Your Information

We use your personal data for the following purposes:

• Providing coaching services: To deliver the coaching programmes and sessions you have engaged us for
• Communication: To respond to your enquiries, schedule sessions, and send relevant follow-up information
• Improvement: To understand how our website is used and improve our services
• Legal obligations: To comply with applicable laws and regulations

We do not use your data for automated decision-making or profiling.

4. Legal Basis for Processing

Under applicable data protection law, we process your personal data on the following bases:

• Contractual necessity: Processing required to provide coaching services you have requested
• Legitimate interest: Website analytics and service improvement
• Consent: Marketing communications (where applicable)

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Service providers: Hosting providers (Cloudflare), scheduling tools (Calendly), and payment processors, who act as data processors on our behalf
• Legal requirements: If required by law, regulation, or legal proceedings

All service providers are bound by appropriate data processing agreements.

6. International Data Transfers

Your data may be processed in Switzerland, the European Economic Area, or, in the case of certain service providers, the United States. Where data is transferred outside Switzerland or the EEA, we ensure adequate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy:

• Contact form submissions: 2 years after your last interaction
• Coaching engagement records: 5 years after the conclusion of the engagement
• Analytics data: 26 months (anonymised)

8. Your Rights

Under Swiss and EU data protection law, you have the right to:

• Access your personal data and receive a copy
• Rectify inaccurate or incomplete data
• Erase your data (subject to legal retention requirements)
• Restrict processing of your data in certain circumstances
• Object to processing based on legitimate interest
• Data portability — receive your data in a structured, machine-readable format

To exercise any of these rights, please contact us at laurence@thegrowthfuel.com.

9. Cookies

Our use of cookies is described in our Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.

11. Contact

If you have any questions about this Privacy Policy or our data practices, please contact:

Rethink Performance Sarl Email: laurence@thegrowthfuel.com Website: thegrowthfuel.com